DUBAI, UAE (March 22, 2024) - Baseball United, the first professional baseball league focused on the Middle East and Indian Subcontinent, was announced today as a multi-award winner at the 2024 Muse Creative and Design Awards. The awards celebrate excellence and innovation in creative design, advertising, digital media, marketing, and communications. More than 8,500 entries were evaluated from around the world in the 2024 competition. Baseball United received an industry-leading five awards.

Baseball United earned two Platinum-level awards for its marketing campaign and event execution of its inaugural All-Star Showcase event in Dubai, winning Sporting Event of the Year and Event Campaign of the Year. Additionally, Baseball United earned Gold-level honors for its launch year PR Campaign, Instagram channel, and All-Star Showcase content. Overall, Baseball United was the most recognized sports league in the world.

“We are truly honored to be recognized for our work in what has been a historic year for Baseball United,” said Kash Shaikh, Chairman, CEO, and Co-Founder of Baseball United. “Our intentional approach to brand strategy and our deliberate choreography across all marketing channels helped us reach more than one billion people with our content and campaigns last year. We see marketing - particularly in the social and digital space - as a key point of difference, and we understand it is pivotal to building an entire sports ecosystem from scratch. I’m so proud of our team, from creative and content, to social and PR, to event operations and brand identity. Together we combined both art and science to do great work.”

The MUSE Awards encompass a range of competitions designed to recognize excellence across diverse fields. The International Awards Associate (IAA) ensures these competitions are accessible and fair, guaranteeing that recognition is earned by those who truly deserve it. As an international award platform, the MUSE Creative and Design Awards attracted entries from internationally renowned organizations. Submissions this year featured some recognizable names such as NBC Universal, Mercedes Benz, Netflix, and Google. Past Muse Award winners have included Disney, Yahoo, BET, and FIFA.

Baseball United’s inaugural All-Star Showcase last November were the first-ever professional baseball games in the history of the Middle East and South Asia. Hosted at Dubai International Stadium, the games were broadcasted in 127 countries and reached nearly 200 million households. The two-game series included players from 16 different countries that have played at the highest levels of professional baseball, including former Major League Baseball (MLB) stars like Robinson Cano, Pablo Sandoval, Bartolo Colon, and Andrelton Simmons. Seventy-five percent of Baseball United’s All-Stars played at the MLB level, with others competing in Japan’s Nippon Professional Baseball Organization and other international leagues and tournaments.

The league recently signed an historic agreement with the Kingdom of Saudi Arabia, and will announce its 2024 plans later this spring.

Baseball United partnered with BSB Group International as its agency of record to lead the development and execution of its worldwide marketing initiatives. BSB is an end-to-end growth agency that provides marketing and business-building services to fortune 500 companies and fast-growing startups. BSB has offices in Cincinnati, Dubai, and Riyadh, Saudi Arabia.

To learn more about Baseball United, visit baseballunited.com.

To learn more about BSB Group International, visit bsbgroupintl.com..

About Baseball United
Baseball United is the first professional baseball league focused on the Middle East and the Indian Subcontinent. Baseball United’s inaugural Showcase event in Dubai was broadcast in 127 countries, reaching 200 million households. Our mission is to inspire one billion new fans to fall in love with baseball. Our ownership group includes award-winning entrepreneur, Kash Shaikh, and several inspiring baseball legends, including Mariano Rivera, Barry Larkin, Adrián Beltré, Felix Hernandez, Robinson Cano, and Ryan Howard. In addition to our professional league, the Baseball United ecosystem spans youth development, federation partnerships, media and content production, merchandise, and non-profit outreach. With over 30 nationalities represented on our team rosters and a new suite of innovative game changes, Baseball United is working to create a new future for baseball in one of the fastest growing and most culturally diverse regions in the world.

Media Contacts:
Garyn Prater, Manager, Communications, Baseball United – garyn@baseballunited.com, 513.582.9906