About

Baseball
United

With a footprint of 2 billion people – 1 billion of whom are cricket fans – the Middle East and South Asia is the Bat and Ball epicenter of the world. It’s also home to some of the most diverse communities and fastest-growing economies on the earth, making it a hotbed for sports growth and innovation. At Baseball United, we believe professional baseball will be the region’s next great sport.

Our Mission

Inspire one billion new fans to fall in love with baseball.

We believe in the contagious energy of people who love what they do and believe in why they are doing it.
We believe that success starts with a humble heart. We are confident, experienced, talented, and battle-tested, yet we still move with an appetite to learn and an urgency to improve.
We believe that we are all much more similar than we are different - and we are passionate about proving it.
We believe in doing things the right way, for the right reasons, with honor and honesty at our core.
We believe in the mutual admiration and shared sportsmanship that brings out the best in people.

Executive Team

Kash Shaikh

President, CEO, Majority Owner, and Chairman of the Board

Kash Shaikh is an award-winning marketer, brand builder, and entrepreneur who has spent the last two decades leading global teams at Procter & Gamble, GoPro and his own Marketing and Sports agencies, BSB Group International and BSB Sports. Mr. Shaikh was named Marketer of the Year by Brandweek, Entrepreneur of the Year by Ernst & Young, and Mentor of the Year by BTCTTS. Mr. Shaikh was named to the prestigious Inc5000 and Entrepreneur 360 lists, as well as recognized as a “Rising Star” by PRWeek and General Motors. A 3-time TEDx Speaker, Mr. Shaikh has built International teams and businesses around the world, including within the Middle East. A former athlete, licensed sports agent, and lifelong sports fan, Mr. Shaikh has spent the past 35 years connected to the sports world. At Baseball United, he serves as the company’s President, CEO, and Chairman of the Board.
John P. Miedreich

Executive VP of Baseball Operations, Co-Owner, and Vice Chairman of the Board

John P. Miedrich is a dynamic leader with experience in management, international affairs, as well as the game and business of baseball. His career in the public and private sectors has bridged several industries, including two decades of leadership in International Law Enforcement. Mr. Miedrich was most recently the GM of JV3 Baseball Academy located in Santo Domingo, Dominican Republic. John leads all baseball operations and on-field execution for Baseball United.
Barry Larkin

Co-Owner and Board Member

Barry Larkin is a Major League Baseball (MLB) Hall of Famer who played 19 seasons for the Cincinnati Reds, and is one of only 42 players in MLB history to win an MVP award, a World Series Championship, and be inducted into the Hall of Fame. Mr. Larkin is a 12-time All-Star, nine-time Silver Slugger winner, and the recipient of 3 Gold Glove awards. For Baseball United, Mr. Larkin leads baseball and player development strategy and initiatives, including the facilitation of his proprietary training curriculum - used in the U.S and Brazil - into Baseball United academies across Asia.
Mariano Rivera

Co-Owner and Board Member

Mariano Rivera is a Major League Baseball (MLB) Hall of Famer who played 19 seasons for the New York Yankees. A 13-time All-Star and five-time World Series champion, he is MLB's career leader in saves and games finished. Mr. Rivera won five American League Rolaids Relief Man Awards and finished in the top three in voting for the AL Cy Young Award four times. He is the only player in history to be unanimously elected into the Hall of Fame. Mr. Rivera helps drive Baseball United's investor, sponsor and international development initiatives.
Adrian Beltre

Co-Owner and Board Member

Future Hall of Famer, Adrián Beltré, played 21 seasons in Major League Baseball for the Los Angeles Dodgers, Seattle Mariners, Boston Red Sox, and Texas Rangers. Beltré, a four-time All-Star and five-time Gold Glove winner, won 4 Silver Slugger Awards, played in the 2011 World Series, and is one of only 12 players in MLB history with 3,000+ hits and 400+ home runs in his career.
Eduardo J. Diaz

Vice President, Baseball Operations

Eddie Diaz has been in baseball for over 40 years. Mr. Diaz played minor league professional baseball with several organizations in the 1980’s – including the Yankees, Braves, and Indians. He also served as an associate scout with the Cleveland Indians, and then spent 10 years with the Tampa Bay Rays as an international scout with a supervisory role in Mexico. Mr. Diaz later managed in the Mexican Summer League (LMB) for 12 years and the Mexican Winter League (LMP) for 10 years, winning three championships. Mr. Diaz has had General Management and Executive roles in baseball for the last decade. For Baseball United, Mr. Diaz overseas roster strategy and construction and drives player development.
Felix Hernandez

Co-Owner

Félix Hernández spent his entire 15-year career with the Seattle Mariners. Hernández went to six All-Star games, won a Cy Young award, and is the Mariners career leader in wins, strikeouts, innings pitched, ERA, and WAR for pitchers. His 2,524 career strikeouts rank 37th in Major League Baseball history. “King Félix” was inducted into the Seattle Mariners Hall of Fame on August 12, 2023.